Only 10% of an iceberg is visible. The other 90% is what gives it the power to change everything. Data works the same way.
CAPXEL is fundamentally an AI-driven data intelligence company and white-glove data consultancy. We don't do marketing — we empower the teams who do.
Founded by Nick Dunev (Founder) and Dominick Luna (Co-Founder).
CAPXEL is built to reveal what other systems can't see.
260M+ US identities and 500+ data points per profile — built for precision marketing intelligence.
Designed for the agentic era: structured intelligence, automated resolution, and scalable enrichment.
We wrote the standard for how AI discovers businesses — a machine-readable layer agents can trust.
AES-256 encryption and blockchain-based transfers. Security is infrastructure, not an add-on.
The visible layer — clicks, sessions, and conversions — is only 10% of what drives growth. The other 90% is identity, behavior, intent, and context. We built CAPXEL to reveal it.
A future where businesses leverage AI and deep consumer data to improve customer relationships and commerce — not in a way that feels robotic, but human.
Start with a conversation — we'll map the hidden signal in your market to the products that drive impact.
