Updated July 25, 2024
This Privacy Policy explains how CAPXEL ("CAPXEL", "we", "us", or "our") collects, uses, discloses, and protects information in connection with our data marketing services, identity and enrichment products, corporate website, and related offerings (collectively, the "Services").
CAPXEL provides data and marketing intelligence products and services. In connection with those Services, we may collect, receive, license, or otherwise obtain information about individuals and households from a variety of sources, including public records, partners, data licensors, and information that businesses share with us.
Examples of the types of information we may collect and use include:
We do not intend to collect sensitive information unless permitted by applicable law and our contracts. The exact data elements we process may vary by product, customer needs, and legal requirements.
We use information to provide and improve the Services, and to help our customers and partners better understand audiences, measure marketing performance, and deliver relevant content.
We may use information to create audience segments, analytics, and insights that customers use for marketing, advertising, lead generation, measurement, and related purposes.
We may help customers reach audiences across websites, apps, and channels, including by enabling targeting, suppression, attribution, and campaign measurement.
We may use information to resolve identities, link signals, and maintain consistent identifiers (for example, to support privacy-safe matching and analytics).
We may provide enrichment, validation, data hygiene, modeling, and other related services to help customers maintain accurate and useful datasets.
We also use information to operate, secure, maintain, and improve the Services; troubleshoot; perform audits; prevent fraud and abuse; and comply with legal obligations.
Depending on the context and jurisdiction, we may process information under the following legal bases:
You may have choices about the use of your information for interest-based advertising or marketing.
Opt-out tools are typically browser- and device-specific and may be affected by clearing cookies or using a different browser or device.
When you visit our corporate website or contact us, we may collect information you provide directly and information collected automatically.
Depending on your location, you may have rights regarding personal data, including: Access, Rectification, Erasure, Restrict processing, Data Portability, Object to processing, and Withdraw Consent.
To exercise applicable rights, contact: legal@capxel.com. We may need to verify your request.
Our website and Services may contain links to third-party websites or services. We are not responsible for the privacy practices or content of those third parties. We encourage you to review their privacy policies.
We use administrative, technical, and physical safeguards designed to protect information. Measures may include encryption, hashing and tokenization techniques where appropriate, access controls, monitoring, and vendor security reviews. No system is 100% secure; we cannot guarantee absolute security.
The Services are not directed to children under 13, and we do not knowingly collect personal information from children under 13. If you believe a child has provided personal information to us, contact us and we will take appropriate steps.
We may update this Privacy Policy from time to time. We will post the updated version on this page and update the "Updated" date above.
CAPXEL is based in the United States and may process and store information in the United States and other countries where we or our service providers operate.
If you are located outside the United States, your information may be transferred to and processed in the United States, which may have different data protection laws than your jurisdiction.
Where applicable for transfers from the EEA/UK/Switzerland, we may rely on approved transfer mechanisms such as Standard Contractual Clauses (SCCs) and other safeguards.
We retain information for as long as necessary to provide the Services, comply with legal obligations, resolve disputes, enforce agreements, and for legitimate business needs. Retention periods may vary depending on the type of information and context.
California residents may have rights under the California Consumer Privacy Act (CCPA), as amended, including the right to know, delete, correct, and opt out of certain disclosures of personal information. Where applicable, CAPXEL will provide notices and processes consistent with the CCPA.
Nevada residents may have rights under the Nevada Privacy Act (NPA) regarding certain sales of covered information. If applicable, you may submit a request consistent with Nevada law.
If you are located in the European Economic Area (EEA), the United Kingdom, or Switzerland, CAPXEL aims to process personal data in accordance with the General Data Protection Regulation (GDPR) and applicable local laws. This includes honoring applicable data subject rights, using lawful bases for processing, and applying appropriate safeguards for international transfers.
Questions about this Privacy Policy can be sent to legal@capxel.com.
